Trump Always Chickens Out, TACO on a Roll

The Rise of “TACO”

“Trump Always Chickens Out” (popularly shortened to TACO) has become a keyword in Wall Street and the media in recent political and financial criticism. This term describes the pattern of former President Donald Trump making audacious threats and then reversing them, particularly with reference to international trade tariffs. The “TACO” phenomena has grown beyond a meme, with significant ramifications for international trade, diplomatic ties, and public confidence. It is both a significant political talking point and a market signal.


What is the TACO Trade?

The name “TACO Trade” arose from the observation that Trump’s harsh trade threats frequently cause transitory market drops, followed by quick recovery when he softens or withdraws his position. This cycle has enabled experienced traders to profit from predicted volatility.

Financial Strategy: The Trump Collar

Financial strategists, such as Nomura’s Charlie McElligott, have popularised the “Trump Collar” trading technique, which is akin to a protective options strategy. It is based on the anticipation that Trump’s words will cause a specific range of market movement. According to McElligott, this strategy has produced returns of up to 12% by timing entries and exits depending on Trump’s rhetoric and reversals.


International Fallout: Global Response to Trump’s Tariff Hangovers

Strained U.S.-EU Relations

Trump’s recent threats to put a 25% tariff on EU goods sparked an immediate outcry. European politicians accused Donald Trump of damaging the spirit of economic cooperation. In reaction, the EU warned of retaliatory tariffs and suggested that rising trade tensions could harm transatlantic relations.

Trade Wars at Home: Canada and Mexico Push Back

Trump has also targeted Canada and Mexico, two of the United States’ neighbours. After Trump announced high tariffs, Canada replied with similar measures. Mexican President Claudia Sheinbaum hinted at the possibility of forming other trade alliances while warning of the economic ramifications for US agriculture and industries.


Tequila and Avocados Under Threat

Mexican tequila exporters and avocado growers have been among the hardest hit, as both rely significantly on US markets. Industry leaders are concerned that extra tariffs will reduce competitiveness and cut profit margins. This raises consumer costs in the United States and may cause greater economic ripple effects throughout North America.


What does Trump have to say on TACO Label

When asked about the growing criticism and the label “TACO,” Trump dismissed the accusations, calling them media spin. He claimed that his approach is a calculated negotiation tactic designed to maximize U.S. leverage in trade deals. However, critics argue that repeated retreats diminish U.S. credibility on the global stage.

Advocates claim Trump’s erratic behaviour keeps rivals off balance.

Detractors say it causes uncertainty and confusion, therefore influencing investor confidence and foreign diplomacy both.

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